Informa Digital Marketing Associate in Fort Collins, Colorado
Digital Marketing Associate
Fort Collins, Colorado
Job Reference: FCC-MAR-03170
Location: Fort Collins, Colorado
Digital Marketing Associate-Informa Engage | Fort Collins, CO
Informa Engage is seeking a Digital Marketing Associate to join their Fort Collins team! This role is an exciting digital marketing opportunity to work within a centralized marketing services group supporting a variety of campaigns driving brand engagement, lead generation and customer acquisition.
As a Digital Marketing Associate, you will be working within marketing automation platforms and you will own all campaign strategies from copywriting, to social media marketing and campaign tracking and analysis.The Digital Marketing Associate will have strong writing skills, an acute attention to detail, and be deadline oriented. They will need to understand marketing fundamentals such as A/B testing, tracking, segmentation, social, SEM and email marketing.
In this position you will:
Execute email marketing and social media marketing campaigns for lead generation programs, research reports, traffic generating programs and registrations, including assisting with: copy writing and HTML emails.
Responsible for deployments, scheduling, QAing, managing all tracking and generating post campaign analysis reporting.
Execute A/B testing to ensure highest response rates.
Create detailed email deployment reports for each campaign to analyze trends regarding open rates, click through rates, conversions, etc.
Gain familiarity with your Brands, industry content and audience
Collaborate with Director, to optimize online content for user acquisition.
Grow and maintain the database.
Bachelor’s degree in Marketing or other related field preferred
2-4 years of experience in email marketing, preferably in B2B
Experience with email marketing platforms
Experience with HTML, Dreamweaver and Microsoft Office.
Excellent writing skills
Strong communication, organizational, and time-management skills
Ability to handle several projects simultaneously, while meeting daily deadlines
What Makes Informa Engage Different?
Excellent benefits with multiple options for healthcare, life insurance, flexible spending accounts, and much more
Work/Life balance with flexible work hours and plenty of time off
Casual work environment